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Tanaka Capital Management Inc.

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TABLE OF CONTENTS

 

 

Preface

Introduction

 

CHAPTER 1

MYSTERIES, PUZZLES, AND PARADOXES OF THE NEW ECONOMY         1

The New Economy of the 1990s         1

Was the New Economy of the 1990s Real?         3

Why Were the 1990s So Great?         5

Is There Too Much Optimism or Too Much Pessimism?         7

Are We Heading for Deflation Like Japan in the ’90s or the U.S. in the ’30s?         9

Can the Future Be What It Used to Be?         10

 

CHAPTER 2

SOLVING THE MYSTERY:  MISSING PRODUCTIVITY AND THE GREAT INFLATION MISMEASURE         11

Demographics:  Baby Boomers, Working Women, and the Super Bull Market         11

Three Hits and a Miss         15

Where’s the Missing Productivity?         15

The Boskin Reports on the CPI         19

“Faster, Better, Cheaper”—The Parable of the Pink Caddy         21

The Intel–Microsoft Double Helix and John the Barber’s PC         23

The Consumer Knows Best         24

How the Government Counts Quality Improvement         26

Solving the Mystery of the New Economy         28

 

CHAPTER 3

THE THEORY OF DIGITAL DEFLATION: FASTER, BETTER, CHEAPER

Digital Deflation Is A Good Thing         31

Digital Deflation Defined         32

The Digital Drivers         35

The “Next Big Thing”         39

Is the Digital Revolution Better Than the Industrial Revolution?         40

The Laws of Digital Deflation         41        

How Big Is Digital Deflation?         43

What’s Missing from the GDP Deflator?         47

The Lost Components         49

 

CHAPTER 4

WHY THE OLD MODELS DIDN’T WORK IN THE 1970s AND 1980s         53

Economic Models Work Best in Times of Stability and Few Surprises         53

The 1950s and 1960s: Existing Economic Models Worked Well         54

The Late 1960s/Early 1970s: Models Break Down with the Rise in Inflation         55

Internal Disruption from Wage-Price Controls         56

External Disruption from OPEC Oil Price Increases         59

The Late 1970s: Hyperinflation         59

The Demise of the Keynesian Dynasty         60

Monetarism Takes the Lead         60

The 1980s: Volcker to the Rescue         62

The Early 1980s: Enter the Supply-Siders         64

The Late 1980s: Market Price Rule Predictors         67

Demographics—Why the Traditional Models Didn’t Work         69

Demographic Forces Turn Positive in the 1980s and 1990s         71

 

CHAPTER 5

WHY ECONOMISTS HAVE DIFFICULTY EXPLAINING THE NEW ECONOMY         74

The Amazing 1990s—Strong Growth and Low Inflation         74

Information Technology, Productivity, and the New Economy         77

Overstated Inflation and Undermeasured Productivity         78

Was the Internet Driving the New Economy?         80

Digital Deflation—Why the Old Models Didn’t Work in the 1990s       80

Productivity from Digital Deflation Is About Quality, Not Quantity         83

What the Government Didn’t See…         86

…Consumers and Investors Could See         87

The Year 2000 Lockdown         88

The Wealth Effect—A Rising New Force in the New Economy         92

Is There a Corporate Wealth Effect?         95

Investor-Consumers         95

New Models Needed         96

 

CHAPTER 6

REDEFINING THE NEW ECONOMY         98

New Forces in the New Economy         98

What Is the New Economy?         99

Digital Deflation Redefines the New Economy         100

Old Economy Companies in the New Economy         103

The Importance of R&D         106

The Old Economy Will Lose Share and Profits to the New Economy         107

How the New Economy Lifts Productivity         108

Structural Productivity Gains         109

When Did the Government Start to Measure Digital Deflation?         110

How Did Computer Quality Improvement Boost Productivity in the Late 1990s?         112

Massive Implications for Productivity Across the Economy         114

Software Quality Improvements Are Elusive but Real         115

Communication Services Are Getting Faster, Better, Cheaper         117

The Huge Healthcare Quality Mismeasure         119

The Service Sector Is Grossly Undermeasured         120

The Service Sector Supply Chain         122

Solving the Mystery of Rising Capital Spending and Declining Productivity         124

The “Productivity Revolution” Is Under Way         126

Disaggregation into the New Economy and the Old Economy         128

 

CHAPTER 7

NEW MODELS FOR THE NEW ECONOMY         129

Better Models, Better Forecasting         129

 

I. Demographic Models         130

A Demographic Foundation for the New Economy         130

The Demographic–Inflation Model         131

The Demographic–Stock Market Model         135

The Demographic–Productivity Model         135

Demographic–Productivity Model Adjusted for Unmeasured Digital Deflation         136

Demographic–GDP Models         137

The Stock Market and Real GDP         137

The Stock Market and Corporate Profits         139

“Potential Productivity”         139

 

II. Productivity Models         140

The Capital Spending–Productivity Model Revisited         140

How Long Has the Government Undermeasured Productivity?         142

Productivity and Profit Margin Model         143

The 120% Profit–Productivity Rule of Thumb         145

The Over 3.0% Productivity Growth Rule         146

The New Economy Productivity–Profit Enigma         146

Are Quality Gains Empty Calories?         148

The Fed’s Productivity and Capital Decomposition Model         151

New Models for Predicting Information Technology’s Contribution to GDP and Productivity         153

 

III. Digital Deflation Models         156

Estimating the Undermeasurement of Digital Deflation         157

The “GDP Deflator-Digital Deflation” Model         159

Computer and Semiconductor Digital Deflation “Lost” As Intermediate Goods         161

IT Industries Not Yet Measured for Quality Improvement, Including Computer Services, Software, and Communications         163

Non-IT Industries Not Yet Measured for Quality Improvement, Including Healthcare, Financial Services, and the Military         167

The Quality Improvement Quotient         172

The “CPI-Digital Deflation” Model         173        

 

IV. Wealth Models         177

Household Tangible and Net Financial Assets         177

The Wealth Effect         181

The Consumer Wealth Effect         181

The Realized Capital Gains Wealth Effect         185

The Corporate Wealth Effect         186

 

CHAPTER 8

THE WEALTH IN OUR FUTURE         191

The 2020 Vision      191

A Wide Range of Possible Outcomes         193

Value Created from Digitally Driven Quality Improvement      194

Two More Decades of Value Creation      196

Value to Wealth: The New Economy’s Virtuous Circle         198

Measuring Wealth         200

Adjusting Wealth for Digital Deflation         202

A Strong Demographic Foundation for Generating Wealth         203

The Digital Deflation Wealth Multipliers         206

The Key to Wealth Is Low Inflation         207

A “Near Zero Experience”         208

Picturing Zero Inflation Will Be Difficult for Many         209

The GDP Deflator Adjusted for Digital Deflation         210

The CPI Adjusted for Digital Deflation         212

Why the CPI and GDP Deflator Will Diverge         213

Which Is the Right Inflation Rate?         214

Four Scenarios for the Wealth In Our Future         215

Fair Value P/E’s and Wealth         217

 

CHAPTER 9

THE NEW ECONOMY STOCK MARKET         218

The Importance of Equities         218

A “New Economy Stock Market Model”         219

Inflation, Interest Rates, and Fair Value P/E’s         224

P/E Ratio Forecasts for the Next Two Decades         228

Higher Productivity and Profit Margins in the Next Two Decades         229

New Economy Stock Market Projections         236

Two More Decades of Wealth Creation         236

A New Economy Wealth Model         239

Growth in Equity-Like Assets         240

How Digital Deflation Helps Homeowners Build Wealth         242

Digital Deflation Helps Tangible Assets by Driving Interest Rates Lower         243

The Enormous Upside Potential for Wealth Creation in the United States         244

On the Upside         245

On the Downside         247

Most Likely Scenario         248

The Surprising Importance of the Real Bond Rate         248

Stocks, Wealth, and the New Economy         252

 

CHAPTER 10

MONETARY POLICY:  NEW “SPEED LIMITS” FOR THE FED         255

The Fed’s Challenge         255

A Tale of Two Economies         256

Avoiding a Repeat of the 1920s and 1930s         260

Learning from the 1920s and 1930s         265

Counting Quality Improvement Will Make the Fed’s Job Easier         266

New Speed Limits for the Fed         268

Running Out of Room at the Fed         273

Lessons from Japan’s Deflationary Slump         275

Productivity Gains in a Deflationary Economy         278

The Past and Future Fed         281

 

CHAPTER 11

FISCAL POLICY AND BETTER DATA IN A DIGITALLY DEFLATING WORLD         283

Wealth and Poverty in the New Economy         283        

Wage Earners Will Earn More         286

The New Economy, Unemployment, and Crime         288

The “Politics Of Need”         290

Better Data for the New Economy         292

The New Economy and Budget Surpluses         294

The Dark Side of Demographics         295

 

CHAPTER 12

WISE INVESTING IN THE NEW ECONOMY         299

Real-World Investing         299

Real-World Results         301

Did the Internet Boom Spike the Punch?         304

Investing Wisely in the New Economy         306

Pointers for Investing in a Resurging New Economy         307

The Prelude to a New Era of Prosperity         312

 

CHAPTER 13

DIGITAL DEMOCRACY: GLOBALIZATION OF NEW ECONOMY         315

New Economy Entrepreneurship         315

Digital Democracy         316

Counting Digital Deflation and Productivity Properly         319

Japan and China Can Create Enormous Wealth         320

Europe Must Recognize Digital Deflation to Optimize It         322

Cowboy Capitalism and Wealth Creation         326

The Soviet Experiment         327

Digital Deflation and the Dollar         328

Global Prosperity Will Lift All Boats         330

 

CHAPTER 14

THREATS AND OPPORTUNITIES:  MAKING THE WORLD A BETTER PLACE         331

Making the Digital Revolution Better Than the Industrial Revolution         331

The Politics of Better Data         333

Fixing the Third Rail         335

Better Healthcare from Better Data         338

Moving Faster with the Fed         339

How Much Does the Fed Know?         340

One Foot on the Brakes and One Foot on the Gas         343

Capital, Labor, and Technology         344

Managing Booms and Bubbles         346

Quality Improvement and Degradation         347

Making the World a Better Place         348

 

EPILOGUE

CLOSER TO DEFLATION THAN YOU THINK         355

 

FIRESIDE CHAT INTERVIEWS WITH CREATORS OF DIGITAL DEFLATION         357

Interview with Gordon Moore  (Intel)       357

Interview with Richard S. Hill  (Novellus)       363

Interview with Doug J. Dunn  (ASML Holding, N.V.)       367

Interview with Michael Dell  (Dell Inc.)      374

Interview with Irwin Jacobs  (Qualcomm)       376

Interview with Stephen Fodor  (Affymetrix)       381

 

APPENDIX A: Tanaka Capital Management P/E Conversion Table         392

APPENDIX B: Household Tangibles, Financial and Equity-Like Assets, and Net Worth         393

APPENDIX C: Decades of Growth in Equity-Like Assets         394

APPENDIX D: Wealth Models         395

 

REFERENCES         396

INDEX         407

ACKNOWLEDGEMENTS         417

 

 

                                                                            

 
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Last Modified 10/23/2003